Art Direction and design spanning the lifestyle, beauty, fragrance and fashion categories to include partnering with brands to define the creative direction and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.
 
Logo design for The Redhead restaurant
 
 
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DESIGN BRIEF

 

A rebrand of The Redhead, a restaurant in the East Village that serves a menu with a Southern slant. Since 2006, Chef-Owner Meg Grace filled the menu with seasonal, farmers market finds and Southern supper-time staples like buttermilk fried chicken, Low Country shrimp and grits and collard greens. The rebrand is a subtle nod to the restaurant’s Southern heritage while at the same time referencing the love & care Meg brings to these seasonal ingredients.

Concept development, Art Direction, Graphic Design

 
 

moodboard

 
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LOGO SKETCHES 

 
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BRANDED PIECES

Redhead_Market_Tote.jpg
 
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Redhead_Sign.jpg

art direction

THE PROCESS: In the concept phase of the project, I came across three self portraits (below) which were the work of a photographer, Amelia Fletcher, from Asheville who I would later collaborate with on the images in this piece. As the moodboards and concept gelled, I began to realize how perfect her style was for the brand aesthetic that was beginning to form. And so I in New York, she in Asheville and having never met, communicated every detail through moodboards and a very detailed creative brief which would inform the style, props, and lighting. Her resulting images which were used in the website and various marketing pieces can be seen below.

AMELIA’S SELF PORTRAITS

AMELIA’S SELF PORTRAITS

 
 

REDHEAD photography

 
 
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