Brand strategy and graphic design to include partnering with brands to define the branding, visual identity and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.

Lifestyle packaging design

Saks Black was a new lifestyle vertical for Saks which introduced its customers to a private label line of personal fragrance, home fragrance, color cosmetics and body care products. Graphic design, logo and branding elements were added to a mix of custom and stock components. Blending both custom and stock packaging kept the costs at a minimum but allowed us to customize things like the fragrance bottle, resulting in a range of packaging that looked and felt appropriately qualitative for Saks.

Logo Design, Packaging design