Brand strategy and graphic design to include partnering with brands to define the branding, visual identity and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.


Celebratory packaging


Creed wanted to create an experience that would help its customers celebrate the Lunar New Year. This packaging consists of a box and set of 8 coordinating envelopes which were designed to honor a gift giving moment and culturally significant time of the year. The patterns were created using a gold foil, clear spot varnish, and a printed tone-on-tone shade of red pantone for a subtle contrast.



 Overhead shot of the packaging details