Art Direction and design spanning the lifestyle, beauty, fragrance and fashion categories to include partnering with brands to define the creative direction and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.

 

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Celebratory packaging

 
 

Creed wanted to create an experience that would help its customers celebrate the Lunar New Year. This packaging consists of a box and set of 8 coordinating envelopes which were designed to honor a gift giving moment and culturally significant time of the year. The patterns were created using a gold foil, clear spot varnish, and a printed tone-on-tone shade of red pantone for a subtle contrast.

 

 

 

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