DESIGNED A LIFESTYLE VERTICAL WHICH INTRODUCED A NEW PRIVATE LABEL LINE OF PERSONAL FRAGRANCE, HOME FRAGRANCE, COLOR COSMETICS AND BODY CARE PRODUCTS.
Saks Black was a new lifestyle vertical for Saks which introduced its customers to a private label line of personal fragrance, home fragrance, color cosmetics and body care products. Graphic design, logo and branding elements were added to a mix of custom and stock components. Blending both custom and stock packaging kept the costs at a minimum but allowed us to customize things like the fragrance bottle, resulting in a range of packaging that looked and felt appropriately qualitative for Saks.
ROLES: Logo, Graphic Design, Secondary Packaging Design & Color Palette