Art Direction and design spanning the lifestyle, beauty, fragrance and fashion categories to include partnering with brands to define the creative direction and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.
 
 

Fragrance Design

 
 

The following gallery of fragrances are a few of the fragrance packaging designs & branding campaigns I’ve had the opportunity to work on.

 
 
 


OUD FRAGRANCE DESIGN

roles: packaging design, logo design, photo art direction

 

 

Perry-Ellis-Oud-2.jpg
NY&C03 copy.jpg
 
 

NY & Co.

 
 

ROLES: fragrance & Gift Set Packaging design

 
 
 
 
NY&C06.jpg
 

 

 

 

CANDY_GIRL_R21.jpg
 
 

RUE 21:

Candy Girl & Ignite

 

ROLEs: LOGO DESIGN, PACKAGE DESIGN
PHOTOGRAPHER:
Ludovic Bertron

 
 
 
 

 

 

Sofia Vergara

The design studio at Maesa was engaged to create a full turn-key fragrance program for Sofia Vergara to include branding, packaging (multiple bottle sizes, ancillaries and gift sets) and digital & social assets.


ROLES: Logo Design, Brand Style Guide, Packaging & Gift Set Design

FRAGRANCE CARTON DESIGN: Richard McGraw
PRODUCT PHOTOGRAPHY & RETOUCHING: Ludovic Bertron

 
 

 

Sophia_Fragrance.jpg
 
SV_edt_Detail01 copy.jpg