A partnership between Walgreens and Maesa, in collaboration with actress Eva Mendes, CIRCA is an accessible line of professional color cosmetics, created to appeal to the varying needs of a multi-cultural market, distributed exclusively at Walgreens stores nationwide.
Circa captures the sophistication of old Hollywood and a film noir sensibility through every aspect of the branding, photography and customer touchpoint. My role in this launch was the art direction and styling for the packshot photography (shot by Ludovic Bertron). I utilized the resulting photography to create social media content as well as to design the PR launch books which were distributed at the launch events and to various editors and influencers. I also designed the shelving display units, shelf talkers and POP displays.