Beauty PackaginG Design
A partnership between Walgreens and Maesa, in collaboration with actress Eva Mendes, Circa was created as a line of professional color cosmetics, which would appeal to the varying needs of a multi-cultural market, distributed exclusively at Walgreens stores nationwide.
Circa captures the sophistication of old Hollywood and a film noir sensibility through every aspect of the branding, photography and customer touchpoint.
ROLES: PHOTOGRAPHY ART DIRECTION, GRAPHIC DESIGN
PHOTOGRAPHY & RETOUCHING: Ludovic Bertron
PR Book design