Art Direction and design spanning the lifestyle, beauty, fragrance and fashion categories to include partnering with brands to define the creative direction and strategy for a variety of integrated digital campaigns, branding, packaging and traditional print media.

 

beauty-ad-shot.jpg
 
 

CIRCA BEAUTY

 

A partnership between Walgreens and Maesa, in collaboration with actress Eva Mendes, CIRCA is an accessible line of professional color cosmetics, created to appeal to the varying needs of a multi-cultural market, distributed exclusively at Walgreens stores nationwide.

Circa captures the sophistication of old Hollywood and a film noir sensibility through every aspect of the branding, photography and customer touchpoint.

ROLES: PHOTOGRAPHY ART DIRECTION, GRAPHIC DESIGN
PHOTOGRAPHY & RETOUCHING:
Ludovic Bertron

 
 

MOOD BOARD

moodboard.jpg
 

art direction

brushes-home-new.jpg
 

PR Book design

covers.jpg
Book spread highlighting  an assortment of stunning lipgloss and lip butters from Circa Beauty.
PR Book Design: Color Saturated Lip Crayon
Eye Shadow Palette by Circa Beauty
 
 

 

compact-packaging.jpg
 

RETAIL DESIGN

Retail-Design.jpg

WEB & SOCIAL

 
Header-2.jpg